“Reading by its very nature is interactive – whether you do it on an iPad or with a printed book, you participate,” he said. “The novelist creates a world and the reader brings something to it. Reading is not a passive process. Literary interactivity means more than computer games. Or should do.” (Blake Morrison)
Vanessa Thorpe: Top novelists look to ebooks to challenge the rules of fiction, in: guardian.co.uk, 2013-03-10.